Winchester has always had a way with advertisements of striking the perfect combination of sentimentality and impending adventure without coming across as saccharine. This Vintage 1950s Winchester Models 70, 88 “When you’re glad it’s a…” Cardboard Advertising Poster is in Good Condition, having been completely flattened for the time being, as it’s currently shrink wrapped to poster board for temporary storage/preservation, and with a 15 1/2” vertical line of deep wrinkling down the upper middle front, a 3 1/2” horizontal line of wrinkling along the middle left front, some surface tearing at the upper right and lower left front, some scattered dark soiling and small surface tears around the front, some scattered scuffing and wrinkling to the corners and edges, and with some overall age wear evident. Otherwise, the poster is in fine shape, with no other damage to the fragile die-cut cardboard construction. Most interestingly, it’s a classic tri-fold stand-up poster, measures 28” x 24 3/8”, and features a stirring depiction of a cowboy armed with a Winchester Model 88 lever action charging a black bear at the upper middle front; this image is a wonderful fugue of Remington and Russell styling, with the cowboy looking adamantine, his horse appearing spooked, and the bear looking ferocious. The poster boasts “When you’re glad it’s a…WINCHESTER” at the middle front, above a pair of 308 Winchester ammo boxes, sports the classic Model 70 bolt action at the right front, with “MODEL 70” in a yellow ball above and “World’s Finest Bolt Action Rifle…9 Calibers-11 Styles” next to the rifle, and exhibits a Model 88 lever action at the left front, with “MODEL 88” in a yellow ball above, and “Present Day Version of ‘The Gun That Won The West’ 243 WINCHESTER 308 WINCHESTER 358 WINCHESTER” next to the rifle. It reads “More Knockout Punch for All Game” across the lower middle front, carries “2306-PRINTED IN U.S.A.” in small font at the lower left front, and dates to the mid-1950s. A fine example of a very rare, original Vintage 1950s Winchester Models 70, 88 “When you’re glad it’s a…” Cardboard Advertising Poster.