Winchester has always had a way with advertisements of striking the perfect combination of sentimentality and impending adventure without coming across as saccharine. This Vintage 1950s Western Winchester Weimer Pursell Illustrated Rabbit Hunting Framed Advertising Poster is in Very Good Condition, with a 1” tear in the top left edge, a spot of brownish soiling nearby at the top left front, a 1/2” tear and a 1/4” tear in the upper right edge, a small “L” shaped tear in the lower middle, some light scattered wrinkling, nicking, and “browning” around the edges, and with some scattered age wear evident. Otherwise, the poster is in fine shape, with no other damage. Most interestingly, it measures 39 1/4” x 26” in a brand new, plexiglass faced, dark brown hardwood 40” x 27” frame, bears a crisp illustration at front, with a large rabbit scurrying across the foreground and an armed hunter trekking through the snow in pursuit in the background, all set against a leafless forest hillside, and carries “Western / TRADEMARKS / WINCHESTER” spelled out in large red lettering along the lower front, the printed signature of the illustrator, “Weimer Pursell”, neatly tucked into the shadow at the lower left front, and the printing information, including the copyright date of 1955, in small black lettering along the bottom front. This poster was one in a series of four similar designs copyrighted in 1955 by the Olin Mathieson Chemical Corporation (parent company of Western Winchester); the other three designs included a squirrel, deer, and pheasant. A fine example of a rare, original Vintage 1950s Western Winchester Weimer Pursell Illustrated Rabbit Hunting Framed Advertising Poster.