Offered as a single, remarkable lot is a duo of definitive 1940s–1950s American denim advertising artifacts. Distributed exclusively to hardware, western wear, and dry goods storefronts during the golden era of western Americana, these large-scale flags are silk-screened on premium, heavy dark indigo denim. Finding a single flagship storefront banner in high preservation is uncommon, but securing a matching duo from the industry's two historic titans, Lee and Levi Strauss & Co. presents a rare acquisition opportunity for investment-grade textile and ad art collectors. Both pieces retain their original factory metal corner hanging grommets structurally intact.
Item 1: Vintage 1950s Lee Riders Cowboy Pants Storefront Denim Banner
Dimensions: 124" L x 28" W (Approx. 10.3 ft x 2.3 ft)
This sprawling, flagship horizontal display features vibrant canary yellow and fire-engine red graphics centered around the iconic circular Lee logo framing a cowboy on a bucking bronco. The flanking marketing text features authentic vintage fabric testing details including "Sanforized Shrunk", "Hot Iron Branded", and "Shrinkage Less Than 1% Standard Test CS. 59-36".
Item 2: Vintage 1950s Levi’s "For Solid Comfort" Overalls Denim Banner
Dimensions: 113" L x 29" W (Approx. 9.4 ft x 2.4 ft)
An iconic piece of Levi's memorabilia depicting a resting cowboy on a bedroll relaxing against a massive, bold harvest-moon backdrop. The silk-screened typography proudly showcases the rare early-era advertising slogans: "For solid comfort..." flanking the left side, alongside the classic right-aligned "LEVI'S America's Finest OVERALL Since 1850" corporate hallmark.
The storefront advertising banner is in excellent vintage condition with superior structural preservation. Prospective buyers may notice very minor, age-appropriate storage creasing and soft shelf wear along the edges, but the multi-colored screen-printed graphics remain incredibly bold, uniform, and completely free of major paint loss or checking. This large-scale horizontal display banner measures approximately 113 inches in length by 29 inches in width. It features a beautifully detailed depiction of a resting cowboy on a bedroll relaxing against a massive harvest-moon backdrop, flanked by early-era "For solid comfort" and classic "America's Finest OVERALL" corporate slogans. This lot is offered as a single standalone advertising textile and does not include any original retail packaging or mounting hardware. Distributed exclusively to dry goods storefronts during the 1950s era, this remarkably rare heavy indigo denim banner represents a museum-quality artifact tracking the mid-century corporate history of Levi Strauss & Co.
