Lot 3312

Vintage 1950s Levis For Solid Comfort 113x29 Harvest Moon Storefront Denim Advertising Banner

Estimate: $1,000 - $2,000

Bid Increments

Price Bid Increment
$0 $10
$100 $25
$500 $50
$1,000 $100
$2,000 $200
$5,000 $500
$10,000 $1,000
$25,000 $2,500
$50,000 $5,000

Shipping: $30.00

 

Dimensions: 113" L x 29" W (Approx. 9.4 ft x 2.4 ft)

An iconic piece of Levi's memorabilia depicting a resting cowboy on a bedroll relaxing against a massive, bold harvest-moon backdrop. The silk-screened typography proudly showcases the rare early-era advertising slogans: "For solid comfort..." flanking the left side, alongside the classic right-aligned "LEVI'S America's Finest OVERALL Since 1850" corporate hallmark.

 

The storefront advertising banner is in excellent vintage condition with superior structural preservation. Prospective buyers may notice very minor, age-appropriate storage creasing and soft shelf wear along the edges, but the multi-colored screen-printed graphics remain incredibly bold, uniform, and completely free of major paint loss or checking. This large-scale horizontal display banner measures approximately 113 inches in length by 29 inches in width. It features a beautifully detailed depiction of a resting cowboy on a bedroll relaxing against a massive harvest-moon backdrop, flanked by early-era "For solid comfort" and classic "America's Finest OVERALL" corporate slogans. This lot is offered as a single standalone advertising textile and does not include any original retail packaging or mounting hardware. Distributed exclusively to dry goods storefronts during the 1950s era, this remarkably rare heavy indigo denim banner represents a museum-quality artifact tracking the mid-century corporate history of Levi Strauss & Co.


Lock Stock & Barrel Investments Inc.

2301 Lt. Childers St.

Cody, WY 82414

United States

 www.LSBauctions.com

 T +13075278915