Up for auction is a scarce, vintage Winchester Ammunition point-of-sale dealer display counter mat.

Distributed to authorized sporting goods retailers and gun shops during Winchester's historic memorabilia revival campaigns, this piece beautifully reproduces an iconic early-1900s two-piece .22 caliber rimfire ammunition box label. The vibrant lithographed graphic features classic period-correct advertising text, including the legendary Winchester slogan: "They Shoot Where You Aim."

Material & Construction: Unlike standard tin or paper signs, this piece is lithograph-printed directly onto a genuine organic wool felt sheet, replicating the texture of early 20th-century gun counter pads and dealer banners. It measures approximately 13" x 10.75"—the perfect size for a gun room, hunting cabin decor, or an antique firearms display.

Condition Report (Please Read Carefully):Pest Damage: The piece exhibits moderate, honest moth tracking/surface grazing along the green outer borders, typical for vintage wool textiles. There are no large gaping holes, and the central red text/box graphic remains sharp and highly legible.

Preservation Status: To stabilize its condition, this placard has been professionally dry-mounted to a rigid foam core board and securely shrink-wrapped.

This is a fantastic, highly collectible piece of Winchester Repeating Arms Co. history that is ready to be dropped straight into a shadowbox or frame.