Offered here is an exceptionally rare, original mid-century Winchester-Western Division point-of-sale advertising banner. This striking piece was produced to promote the groundbreaking Winchester Model 88 lever-action rifle, which debuted in 1955.

The graphic features the iconic Winchester red "W" logo boldly contrasted against a sharp black-and-white background. Overlaid on the "W" is a detailed profile of the Model 88 rifle, sitting directly above a beautifully rendered illustration of a bull moose, signifying the firearm's elite status as a premier big-game rifle.

Crucially, the upper-left margin retains its crisp, original printing identifiers, clearly reading "Form No. 2331". This internal corporate code confirms its authenticity as an official, factory-distributed 1950s retail display piece, distinguishing it from modern digital reproductions. Measuring 26" x 16" within its frame, this specific size was custom-tailored for prominent placement next to gun racks or directly behind hardware store sales counters.

Condition Report Grade: Near Mint / Choice Fine.

An absolute investment-grade survivor. This piece has been miraculously preserved and shows no foxing, no water staining, no grease smudges, and zero wrinkles. The paper remains remarkably bright, and the "Winchester Red" lithograph ink retains its deep, vibrant, factory-original punch. The frame shows minor, consistent vintage wear that beautifully complements the age of the print. This is easily one of the cleanest examples of Form No. 2331 to surface on the market.