The vintage advertising counter mat exhibits age and wear. The unbacked felt itself measures 10.75 inches in height by 10.75 inches in width. The square design features a prominent, circular center emblem reading "SHOOT PETERS SHELLS AND CARTRIDGES" anchored by a stylized red "P" trademark and a decorative corner knotwork border. This item is offered temporarily shrinkwrapped to a protective white foam board backing but does not include any permanent mounting hardware or frame. It showcases a highly collectible piece of early-20th-century firearms marketing, which would have originally sat on a general store or gunsmith counter to protect wood finishes during ammunition transactions.